Inera CEO Bruce Rosenblum and Typefi CEO Chandi Perera co-presented “Find Your Path: The Four Roads to XML”at the SSP Annual Meeting in Boston on May 31, 2017.

When and where should you introduce XML into your workflow: during authoring, before editing, before composition, or after publication? Attendees learned about the pros and cons of each approach, including publisher case studies with an emphasis on lessons learned from various workflow failures and successes.